working towards great client service

The Stories and Styles that Shape Organisational Culture

Created by Nguyen Tan Phat, SGS, Client Management

Meeting at his favourite location as always, I have known him for the long time.

I am working in a combined environment but full of potential, I think

With the long – term experience in journalism, he deserves the job as Senior Editor of Esquire. Being in the Sunflower’s family, he understands the organisational culture that brings up the topic of this interview. Client Management

Since the establishment in Vietnam on March 2013, Esquire is the leading magazine in men’s lifestyle. More importantly, Sunflower has been successfully merged Esquire into their organisation. It is interesting to investigate into this matter with the support of my friend, Mr. Thien Phuc. Working under Mr. Nhan Nguyen, Editor in Chief of Esquire, and Ms. Huong, founder of Sunflower, he is trained in order to identify the trend to create the content that is going to attract readers. Even his team works independently from Ms. Huong, however, she still involves in the decision making of the content. 

With more than 20 years experiences in journalism and specialised in literature, Ms. Huong is not only the leader but also a divine mentor in my daily job. She can spot the problem of the article and rationale why it doesn’t fit with the topic or viewers.

1493454_466285826823966_2138356051_oThis factor is one of elements that shape the organisational culture, the story behind the founder of the organisation. Mr. Phuc believes that it is essential because Ms. Huong has set the value of the company and his job, as the new comer, has to try his best in order to maintain the standard. Additionally, Sunflower has become a prestigious company for any journalist looking for the next level in their career, Mr. Phuc is not exceptional. Unlike other magazine brand, Esquire has only one headquarter in USA. Mr. Phuc always tries to perform well in his daily task so he can have an opportunity to be trained in the USA like his boss.

It is a chance for advancement my current knowledge

Advancement and Growth is the highest level of Organisational Pyramid to motivate the staff adapting to the corporate culture. Mr. Phuc has set this target since he came to Sunflower. Beside from internal motivation, the management style of supervisor also contributes to the drive of employees to work with their full capabilities. Instead of dividing into 4 corporate cultures like Charles Handy, Sunflower’s management style is the combination of those four, while Esquire’s team works independently and most of their staff is self – encouraged to meet the deadline. However, sometimes Ms. Huong can interrupt the topic or article before publishing it. We can see the corporate culture can be a little bit of everything from the Power Culture to Role Culture. 

bia Esquire

At the end of the day, it is all about the sales of Esquire.

It is all depend on the content of the article

During the interview, I was wondering how Sunflower could adjust the content to fit with the local but still maintain the Original Personality of the brand. Mr. Phuc explained that they have to receive an approval from International Editor of Esquire in the USA before publishing. At the end of the day, Esquire Vietnam is still in control of Esquire USA in term of the issue’s articles and topics. Screen Shot 2014-05-04 at 10.15.29 PM

At the end of my interview, I have realised sometimes theory doesn’t work the way it is, and I have interpret my understanding on this following picture. Additionally, the stories of symbolic frame is the most important factor to form the corporate culture. Mr. Phuc has demonstrated how he fit himself in Sunflower and provide me an insight of theory in practice.

Word Count: 605

Additional Trivia: Don’t You Know?

  • Esquire US controls the content of any other international version excepts Esquire UK.
  • Esquire doesn’t have their headquarter in Asia, however, if they want to look for a standard, Esquire Korea will be the one.

Reference List

Casul, M 2014, ‘Organisational Culture’, Lecture in COMM2384 Client Management, 27th March, RMIT University, Vietnam.


Sandford J. 2013, ‘How management style affects motivation when employees work from home’, Inside Business, 23rd December, viewed 3rd March,



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3 thoughts on “The Stories and Styles that Shape Organisational Culture

  1. I dropped 80 lbs the main 8 months or so, never did a sit up or elevate a maizitang. I could only take care of a treadmill within the time

  2. Certainly – dieting is Terrible when you’re expecting. Nevertheless – that doesn’t signify you cannot limit the zi xiu tang bee pollen you achieve ( A little bit). Target more on eating healthy. With anything you decide on to take in check out to assume beforehand what it truly is presenting your toddler in vitamins and minerals and with that in mind you can consume more healthy.

  3. Good to see that your article has been refined and focused since the initial and second consultation we had. I appreciate your enthusiasm in the preparation and writing of the article and am very pleased to see the end result. Just a few minor improvements:

    1.) Improve grammar and writing style.
    2.) Include photo captions/ descriptions.
    3.) Convert Figure 4 to a JPEG or at least edit out the red underlines on the Word document.
    4.) At the last part you mention about the importance of the symbolic frame. Is this merely regarding the ‘stories’ about Ms. Huong or the other symbols as well like ‘rituals’? Because it seems Mr. Thien Phuc also sees ‘rewards’ (going to the USA to train). Is this part of the Human Resource Frame? Its a bit unclear.
    5.) Since this is a public blog, not everyone who reads your article maybe aware of the structural and symbolic frames of organizational culture. So, best to briefly define/ explain them at the start.
    6.) Needs a definitive conclusion, link it back to client management in the communications industry. You say “I have realised sometimes theory doesn’t work the way it is” – So what will you do about it? How will you prepare for it? Deal with it?

    ~Mel C

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