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“WHO NEEDS RELATIONSHIPS? I DON’T NEED RELATIONSHIPS” – says no businessman EVER.

Interviewed by Le Dao Tuong Vy – s3309943, Group 1, RMIT SGS Campus.

 

“Business is about relationship and relationship allows great work to flourish” (Solomon 2008). What about relationship? How can you build it? How can you keep it? These questions are possibly among the oldest questions in any business. Without a doubt, relationship is one of the most important factors to a business. Building a relationship is hard and it is even harder to keep it. Before my holiday on April 30th, I had a very interesting conversation with Mr. Vo Hung Dung about relationships in business. Mr. Dung is the Director of Chamber of Commerce and Industry Vietnam, also known as VCCI.

dialoose_1291590629_VCCI Chamber of Commerce and Industry Vietnam

(Reproduced from VCCI 2014)

In 1963, Vietnam’s government established VCCI. It has been the bridge connecting foreign business with Vietnam’s market ever since Vietnam’s government decided to allow foreign business to enter. This is the most important communication channel from overseas to Vietnam and vice versa.

According to Mr. Dung, after joining VCCI, he has been managing three main services: import and export Certification, short-term classes and event-planning service. These services contribute to the relationships between Vietnam and foreign business. VCCI gets involve with the communication field by developing its event-planning service. The event-planning department differentiates itself from other agencies by organizing solely big-scale conferences, seminars and shows for VIPs. The guests invited to these events are expertise in their fields from many big companies in other countries.

Mr. Dung shared a story about how VCCI got its first client in event service. As mentioned earlier, VCCI has provided another service, which is education. The courses provide businessman from other countries knowledge about Vietnam’s market so they can invest and adapt more easily. Vietnam’s companies through these courses can also have better understanding about foreign market. By providing the education service, VCCI attracts more Corporations and firms seeking for business opportunity in Vietnam. Since VCCI and Mr. Dung himself have become such experts in this category, the Corporations that took part at first decided to entrust Mr. Dung again with event-planning service. These foreign Corporations then became his first clients. In other word, the relationships that VCCI has with their clients go way back in the past. With his network, Mr. Dung invited many experts from Vietnam and overseas to talk at the conferences and seminars. Moreover, not only that Mr. Dung helps strengthen this bridge, he also makes it easier for Vietnam business to strive into the international zone. This service under management of Mr. Dung has contributed greatly to the profit of the organization and also to Vietnam’s economy.

10298879_1438205646427393_9029733810713793945_n

VCCI International Bridge

(Illustrated by author)

Mr. Dung kept repeating relationship is not a one-day and one night thing, people have to put effort into it. Relationship needs to be nurtured. Once you win a client from your competitor, be aware that it is still not the end for your competitor. Mr. Dung emphasized about the quality of service, the most important thing that will maintain the relationships in the long run. There is millions of organization competing with each other everyday and the only thing keeping them survive is the quality (Martin 2009). Since the day Mr. Dung joined VCCI, he has never seen any loss of clients. He shared the key to these success relationships was mutual understanding. To him, good communication leads to quality service and quality service maintain the relationships. 10264848_1438200563094568_1194264900265996164_n

Keys to Successful Relationships in Business

(Illustrated by author)

Apparently, Solomon (2008) also agrees with Mr. Dung’s point of view about how important it is to build and maintain good relationships in doing business. In addition, Martin (2009) and Mr. Dung both have identical opinions on the crucial impact of quality service to relationship between the company and the clients. You can win the client with good pitch, but the quality of the service will keep them. That is exactly what Mr. Dung believes in and work hard for it.

10155264_1438207976427160_1274879603488619897_n

 Interview with Mr. Vo Hung Dung – Director of VCCI

(Taken by author’s friend)

 

Word Count: 626 (Not include Title and Captions)

Reference

Martin, W. 2009, Quality Customer Service: Satisfy Customers – It’s Everybody’s Job, 5th edn, Axzo Press, US, viewed 28th April 2014.

Solomon, R. 2008, The art of client service: 58 things every advertising and marketing professional should know, Kaplan publishing, viewed 28th April 2014.

VCCI 2014, image, Chamber of Commerce and Industry Vietnam,vcci-hcm, viewed 27th April 2014, <http://vcci-hcm.org.vn&gt;

 

 

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2 thoughts on ““WHO NEEDS RELATIONSHIPS? I DON’T NEED RELATIONSHIPS” – says no businessman EVER.

  1. The choice of interviewee is brilliant. VCCI is basically functioning as a government ad agency- you explain this quite well not only in the text but also in your first illustration. Sharing on one specific example from Mr. Dung’s experience is also a good way to focus the article. In general, a great entry. If you can improve anything though, maybe cut down on the introduction part and add more words in the summation, including more of your ‘editorialized’ opinions on what he has shared with you.

    • I agree. The introduction is a bit long there and not much of my opinion was mentioned. I was worried the word limit would exceed.
      I really appreciate your feedback. Thank you for reading and liking this entry.

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